A slight case of over-bombing

I listen to my Sirius radio during the day while I'm working. Sometimes I have on CNBC or some other news channel. If you have satellite radio, you know there are some very inane radio ads on there. The ever present "Chet Holmes" commercials are on constantly. Now, I am all for "carpet bombing" advertising. Repetition is the name of the game. That doesn't mean one has to run their radio spot or print ad everyday, all day. Chet could save a great deal of money and have the same impact if he slightly changed his schedule. He could run his ads every other day. For example, he runs Monday, Wednesday & Friday. He still bombards the listener, just every other day. So someone like me that listens during the week, will still be exposed to the commercials, without knowing its not everyday. I still won't escape Chet's message. Running every other day creates the illusion of being on everyday. The funny thing is that Chet is selling his secrets to for you company to "grab market share" ... and his ad plan is flawed... costing him more money then it should be.